Description:
The Marketing Specialist must have the foresight to recommend progressive improvements and initiatives to keep our marketing strategies and promotions fresh and competitive.
Responsibilities:
Strategic planning and budgeting
- Develops annual marketing plans and termly promotions based marketing action plans to outline goals and strategies used to support growth towards reaching organizational priorities
- Integrates marketing strategies into all media, including social media, web and print communications
- Monitors and evaluate the effectiveness of these plans by designing and using instruments such as evaluation forms, questionnaires, surveys and focus groups
- Develops, maintains and provides training and brand guidelines to be used in the creation of all online and print communications
- Works with the Communications and Media Relations Manager and Web Design Specialist to determine web presence for areas of focus
- Produces and manages an annual marketing budget
- Reports on results from all marketing and operational efforts to measure effectiveness of all programs and spending
- Creates promotions that engage the entire university community
- Develops strategies for and oversees the purchasing and deployment of promotional merchandise
Project Execution
- Manages and oversees the implementation of the Waterloo Undergraduate Student Association’s marketing strategy for their defined areas
- Sets direction and supervises all design and copy for marketing and communications materials for their defined area, with final approval from Director of Marketing and Communications
- Works in collaboration with the Digital Media Specialist to proactively and reactively manage social media presence for their areas including assistance with content and promotional suggestions
- Co-manages the weekly WUSA Poster Run marketing service
- Executes large-scale marketing projects and campaigns aimed at various audiences on campus and in the community
- Completes market research, including identification, monitoring and data analysis of the undergraduate student population, marketing trends and satisfaction surrounding their areas of focus and share this data within the Federation with assistance from Data Analyst and Research and Policy Officer
- Develops and ensures consistent, reliable processes for marketing activities including writing post plan analysis reports containing team feedback for continuous improvement of all marketing initiatives
- Liaises with department staff and partners and ensures satisfaction at all stages of design implementation