Marketing Specialist

 

Description:

  • marketing programs involving the translation of business objectives into creative strategies and tactics;
  • Project manages integrated multi-channel campaigns with digital and traditional tactics in multiple markets simultaneously;
  • Understands and works closely with the Brand & Content team and Market Development Team to optimize content and channels based on performance reporting and in-market intelligence;
  • Marketing program liaison for internal teams as well as key production liaison with agency partners on the development and execution of creative assets;
  • Implements Destination BC brand strategies, policies and standards, as well as ensures trademark and copyright regulations are effectively and consistently adhered to in all marketing programs;
  • Provides tactical marketing expertise to Destination BC colleagues and stakeholder, contractors, suppliers and industry partners including active and effective participation on various project-based, cross-functional business teams (e.g. providing guidance/input into project briefs, communications plans, creative strategies/optimizations and media strategies/optimizations);
  • Utilizes and makes recommendations for the improvement of established project management processes and systems, including project briefs, estimates, timelines and status reports;
  • Manages project-related timelines and financial processes including:
    • Providing assistance and input into the timely and accurate management of the annual budget; and
    • Managing assigned project budgets as required. This includes the accurate management of estimates and invoices.
  • Supervises staff including the assignment of work, development and evaluation of performance plans, and approval of leave;
  • Manages program area contracts to ensure compliance with government policies and procedures and certifies satisfactory contract performance for release of payment; and
  • Other related duties as necessary.

Organization Destination British Columbia
Industry Marketing Jobs
Occupational Category Marketing Specialist
Job Location Vancouver,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Experienced Professional
Experience 3 Years
Posted at 2023-02-18 10:51 am
Expires on 2025-01-22