Description:
Driven by a strong understanding of RSM’s business, industry and LOB growth objectives, the Canada cross-LOB Marketer Senior Associate drives the execution of campaigns and tactics within Canada aligned to the overall LOB marketing strategy and collaborates with the LOB/service line marketers to bring fresh, innovative ideas to expand the business. The marketer collaborates with service line leaders to understand business strategies and execute on marketing efforts that align with strategies. In addition, the marketer collaborates with peers in national LOB marketing to ensure that Canada is well integrated into North American campaigns and programs.
ESSENTIAL DUTIES
- With oversight from the national LOB/industry marketing leaders, implements the marketing strategy and plan through hyper collaboration and co-development with CMG colleagues across LOBs, and in centers of excellence to position the solutions through middle market issues and reflective of client needs:
- Partners with digital marketing and audience acceleration team to execute multichannel digital marketing campaigns and tactics. Measures and understands results and adapts campaigns and tactics to increase effectiveness; ensures understanding of digital marketing metrics and analytics to achieve and continuously improve performance
- Informs market development teams of relevant programming that drives growth and enables opportunities to develop relationships; ensures communication of programs aligned with CMG communications strategies, throughout the CMG and LOB organizations to relevant audiences; obtains feedback from local office teams on programming, delivery and relevance to audience and adapts programs to reflect input; share results of programming.
- In collaboration with marketing leader, drives performance goals and objectives for marketing plans and leverages data analytics to measure performance, communicate results and continually improve performance. Understands and leverages data across CRM, web, and other platforms to measure and improve performance. Collaborates with CMG COEs to evolve understanding of marketing data analytics for performance.