Description:
We are seeking a detail-oriented Marketing Researcher to join our team. The ideal candidate will be responsible for gathering and analyzing data to help inform our marketing strategies and improve our products and services. This role is crucial for understanding consumer behavior and market trends, ultimately contributing to the growth and success of our organization.
Key Responsibilities
- Conduct comprehensive market research to gather data on consumer needs and preferences.
- Design and implement surveys and questionnaires to collect relevant information.
- Analyze quantitative and qualitative data to derive actionable insights.
- Perform competitive analysis to understand market positioning and trends.
- Prepare detailed reports and presentations to communicate research findings to stakeholders.
- Facilitate focus groups to gather in-depth consumer insights.
- Utilize various research methodologies to ensure accuracy and reliability of data.
- Collaborate with marketing teams to integrate research findings into strategic planning.
- Stay updated on digital marketing trends and technology to enhance research methods.
Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Proven experience in marketing research or a related role.
- Experience utilizing AI in this field would be considered a bonus.
- Proficiency in statistical analysis and research methodologies
- Excellent report writing and presentation skills.
- Ability to analyze market trends and consumer behavior.
- Experience with both qualitative and quantitative research methods.
- Experience with Agile Methodology,