Description:
Education and Experience Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in
the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Marketing and Digital
- Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
- Cultivates partnership with and active participation in demand generation strategy development (SMR).
- Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
- Partners with Revenue Management to develop and execute promotional strategy.
- Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
- Supports group lead generation efforts.
- Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
- Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.