Description:
The role of the Marketing Manager, Mountain Hardwear Canada, is to ensure the brand is presented consistently and localize the messaging and tactics to support Mountain Hardwear Canada’s business objectives, while maintaining alignment with the global brand strategy. Working closely with the global marketing team and the National Sales Manager, the Marketing Manager’s primary responsibility is the strategy and execution of all marketing functions specific to Canada, including brand, product, and key account marketing, advertising, branded environments, public relations, events, and partnerships.
Reporting to the Director of Marketing, this person will have an active role in the development and execution of seasonal marketing goals and strategies to effectively launch products, increase product sell through and strengthen the Mountain Hardwear brand presence.
Responsibilities:
- Build sell-in strategies and seasonal marketing plans to align sales and marketing initiatives and provide support from sell-in to sell-through
- Communicate regional needs with the global marketing team to ensure marketing plans are successfully executed
- Create and deliver marketing presentations for seasonal sales and key account meetings
- Develop marketing campaigns and identify content partnership opportunities with key accounts
- Develop paid social media and digital advertising programs, and strategically implement regional content in Mountain Hardwear’s digital and social channels
- Lead, develop, and execute the visual representation of the Mountain Hardwear brand across all physical consumer touchpoints in Canada
- Work with agency partner on public relations strategy, outreach, seeding and media trips
- Establish strategic partnerships with and and coordinate activation at industry events
- Establish strategic non-profit and organizational partnerships and leverage opportunities to elevate existing partnerships
- Manage relationships and product seeding with professional athletes and guide partners
- Select, engage and manage external business partnerships (i.e. agencies, tradeshow booth vendors, etc)
- Develop and be accountable for the Canadian marketing budget, and support financial tracking by monitoring expenses, invoice submissions and approvals through the ARIBA vendor network
- Communicate marketing deliverables and timelines with the Global Sales Teams (US, Canada, IDR) for all sell-in and sell-through tools