Marketing Manager

Description:

Roles & Responsibilities

Plan, coordinate & execute key marketing campaigns for all business segments (leisure, group, tour, wedding, wellness, food & beverage, spa)
Prepare campaign re-cap reports showing performance, ROI and learnings
Create, review, asses and present monthly digital analytics reports along with insights and recommendations
Strategically prepare and execute media buys for digital and print, working with key partners and suppliers
Manage Fairmont property website along with all hotel microsites focusing on UX and SEO
Design ad creative for campaigns (print and digital)
Liaise with partners on seasonal marketing strategies (Travel Alberta, BLLT, Ski Louise, etc.)
Create and oversee all hotel and corporate email marketing
Responsible for all guest facing signage (elevator posters, guestroom TV's, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, etc.) - including design, coordination and printing
Produce copy for websites, digital advertising, print advertising and in-house collateral
Promotes and adheres to Fairmont Brand Standards in all guest facing material
Assist Content Marketing Manager with posting to social media channels (Instagram, Facebook, Twitter, LinkedIn Pinterest, YouTube)
Active participant in hotel rev pro meetings and other such activities to innovate, create and review marketing opportunities and content creation (and or use).
Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
Working with Content marketing manager and hotel executive team, support Talent & Culture marketing efforts including content creation, social channel management, microsite updates and assistance with monthly reporting (similar to guest marketing efforts).
Provide marketing support to the group sales and tour/travel sales teams, special events and wellness. This includes support towards sites (in person and virtual)
In coordination with the DOSM, various duties when and as they arise based on hotel business needs.

Qualifications

Marketing, Graphic Design, Communications, Digital/Online Marketing post-secondary education
Previous hotel and/or tourism marketing experience an asset
Excellent knowledge and proficiency of Microsoft Office (Outlook, Word, Excel, PowerPoint)
Previous Graphic Design experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator), portfolio samples will be requested
Knowledgeable in CMS tools (Wordpress, Wix, Custom Builds)
Experience creating SEO, SEM and PPC campaigns
Experience managing programmatic display, remarketing, and paid social campaigns
Googles Analytics certification required
Understanding of email campaign and database management
Articulate, self-motivated, energetic team-player
Knowledge of commercial printing processes and techniques
Management of third party vendors and suppliers
Project management expertise