Description:
A successful candidate will have excellent written and oral communication skills, data driven analyses and insights, strong interpersonal skills, deep curiosity about how things work, and a passion for building excellent value propositions and communication plans.
Key Responsibilities
- Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
- Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results.
- Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead.
- Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
- Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
- Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc.
- Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
- Manage multiple projects and balancing contending priorities in a rapidly changing environment
- Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.
Required Experience
- 4+ years of B2B marketing experience
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure Impact and determine improvements
- Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
- Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.