Marketing Manager

Description:

Are you passionate about improving the lives of people diagnosed with hematologic cancers? Do you enjoy using your deep understanding of marketing to deliver creative, patient-focused initiatives and forward-thinking strategies?

Reporting to the Senior Marketing Manager–Hematology, you will work closely with a cross-functional team to support the strategic direction and growth of a branded hematology medicine across multiple indications in the Canadian market.

Your role in helping build the brand, accelerate uptake and achieve our ambition includes:

• Build, lead and implement HCP marketing activities and tactics to promote our hematology products

• Coordinate the strategic and tactical planning processes to drive success over the short-term and the long-term

• Lead and develop a cross-functional digital strategy and tactical plan embedded within the overall hematology plan

• Leverage insights and measure the impact of digital initiatives to optimize content and channel mix

• Build rapport and trust with the sales team to drive activities and inspire meaningful customer interactions

• Directly manage vendors, execute logistics, develop content and communicate with all partners

• Positively influence brand performance and profitability while controlling promotional expenses

• Build rapport with key external experts and partner with them to elevate AstraZeneca’s leadership position in hematology, and ultimately improve the patient experience

• Collaborate with key internal cross-functional partners on critical initiatives to build a differentiated and successful hematology brand with patients and HCPs at the center

• Responsible for collecting and reporting Adverse Events following AstraZeneca policies and procedures

• Ensure key projects are implemented per AstraZeneca’s compliance and regulatory policies, PAAB and IMC codes

Your qualifications include:

• University degree or equivalent in science and/or business

• A minimum of 5 years in the pharmaceutical industry and you have demonstrated your impact in multiple roles such as sales, marketing, professional education, sales training, analytics and insights

• You act in a timely manner, constantly prioritizing work to meet business needs

• You are a critical thinker and focus your work on the highest priorities aligned to the overall strategic direction with a patient-centric approach

• You positively impact and influence others and quickly establish credibility while building strong business relationships

• You have strong communication skills: writing and presentation and you are people focused in discussions

• You have experience building digital platforms/channels

• You are committed to a developing a cohesive team environment

• Previous work in hematology-oncology is an asset

• Previous KOL relationship management experience is a plus

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