Marketing Manager

Description:

Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;
Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
Direct the creative development and execution of the centre’s branding programs to promote Londonderry as the preferred shopping destination in Edmonton;
Liaise with existing and new-to-market retailers to support their business promotions;
Development & implementation of all promotional activities, merchandising events and special events;
Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
Responsible for the development and direction of the Guest Services Supervisor and personnel;
Oversee the implementation, operation and promotion of the centre’s gift card program;
Support the management and leasing teams in developing materials and tactics to promote Londonderry Mall and Edmonton to future retailers;
Oversee promotion fund billings, approve invoices, and ensure spending is adhering to budgeted amounts
Prepare monthly marketing reports and budget targets;
Work closely with Specialty Leasing to develop strategic partnerships and sponsorships;
Other duties as assigned.