Description:
- Translate key business objectives into data-driven actions to drive marketing ROI via social media platforms, email marketing and website optimizations
- Ensure end-to-end campaign execution is performed efficiently, accurately, while managing the paid marketing budget through effective dashboard reporting
- Work in a consultative role to provide valuable insights in the form of data analysis, interpretation, and actionable recommendations
- Provide weekly internal reviews of account performance, including KPIs and key learnings
- Identify new and innovative methods of engaging customers through established channels while adhering to and optimizing standard platform disciplines.
- Exhibit knowledge of lead management systems through the development and implementation of lead generation.
- Obtains customer feedback regarding products and services and secures client testimonials, managing client and legal approval process and ensuring wide distribution.
- Aligns with Customer Success, Sales, and Product Development and Innovation teams, to create and manage product community strategies, including positioning, content and cross selling tactics.
- Demonstrate understanding of core SEM and SEO principles including Google Goal-Setting and Analytics.
- Manage the development and implementation of all digital marketing tasks that help us optimize marketing effectiveness and enhance customer user experience.
- Coordinate the creative execution of marketing collaterals working with internal and external resources meeting all Moody’s Analytics brand standards.
- Understand audience database segmentation to implement segment-specific marketing campaigns.
Content Development and Management
- Conceptualize and coordinate new campaigns – development of marketing communications collaterals including emails, presentations, social media promotions ensuring the core brand and product messaging.
- Focus on generating new content and repurposing existing content to create a flow for lead generation
Leadership
- Collaborate with the Head of Marketing to establish short and long-term goals for the marketing team. Support in the development, planning and implementation of an annual marketing and budget plan.
- Facilitate and promote collaborative and productive working relationships within cross-functional project teams.
- Lead by example by building trust and developing interpersonal skills with sales, product and technology.
- Think strategically with the ability to quickly identify and understand issues and opportunities – focus on solutions and get the job done.
- University degree or a college diploma in a marketing or analytics related field is preferred. Candidates who majored in English and who have marketing experience may also apply.
- 5 – 7 years working experience in a similar role or marketing analytics role
- 5+ years of overall marketing experience, preferably in the financial services industry or a large corporate organization where you managed product marketing.
- Ability to manage company native social media platforms including LinkedIn, Facebook, Twitter, YouTube, and Instagram amongst others. Technical acumen required to understand how campaigns are executed to optimize different platform.
- Extensive experience in Excel/pivot tables/VBA/Macros/SQL. Enjoy working with numbers and have extreme attention to detail
- Strong research, quantitative, analytical and data interpretation skills
- Be a results-oriented, independent self-starter with a sense of urgency and ability to work in a fast-paced environment.
- Able to manage multiple marketing projects while balancing competing priorities with tight deadlines.