Marketing Director

 

Description:

  • Develop and execute a roadmap for innovation that aligns with the company's strategic goals and objectives
  • Lead the annual innovation planning process ensuring innovation goals are realized and the long-term pipeline is robust
  • Lead and manage a team of innovation professionals, including setting goals, providing guidance and support, and evaluating performance
  • Collaborate with cross-functional teams to identify opportunities for innovation and bring new products and processes to market
  • Support the design and execution of innovation experiments in the market for viability and ultimately scale-up execution
  • Support development of the selling story, in close collaboration with our sales organization to support customer sell-in across all channels
  • Partner with Consumer Insights to develop customized consumer research plans to validate and de-risk assumptions
  • Partner with the Commercial Execution team to launch these new platforms through Stage Gate and into market, and leading in-market performance for an introductory term (~12 weeks)
  • Monitor industry trends and competition to identify opportunities for differentiation and growth
  • Externally focused, engaging with potential external partners, VCs and startups
  • Evaluate new technologies and trends that have the potential to drive business growth and competitive advantage via innovation
  • Manages and mentors manager or associate level individuals to assist them with projects and further develop them
  • Partner with Finance to ensure progress is tracked, and results are consolidated, for all innovation projects to help the Innovation Steering Team monitor progress and provide guidance and support

Organization Maple Leaf Foods
Industry Marketing Jobs
Occupational Category Marketing Director
Job Location Mississauga,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-04-06 3:16 pm
Expires on 2025-01-23