Marketing Data & Experimentation Analyst

Description:

Key Responsibilities - How You Impact Our Vision

Take analytics ownership of front-end tracking & reporting. Work with web developers to ensure proper & adequate front end tracking on all website features, and take an active role in identifying & resolving tracking gaps. Provide stakeholders with dashboards and reports on website engagement & performance, and identify key insights & opportunities for website enhancement.
Conduct ad-hoc investigations analyses and provide data-based insights & recommendations to digital & web marketers
Assist in strategy and own implementation and reporting of A/B testing & Experimentation. Have a firm grasp of statistical hypothesis testing, and familiarity with small-sample statistical testing methods. Provide appropriate interpretation of results & actionable recommendations to non-technical business stakeholders.
Support senior analytics staff in digital marketing tracking, data connection, and reporting needs
Actively participate in a collaborative analytics team. Support fellow team mates in knowledge building & sharing, QA'ing code & analyses, and creating documentation of best practices.
Document how tracking was implemented and how dashboards were created for transparency and visibility for stakeholders and cross-team members

Minimum Qualifications

2+ years of working with digital marketing and web analytics data set (e.g.Google Analytics 4, Google Analytics Universal, segment.io, Google Ads, Google Search Console, Google Display Network)
Intermediate SQL skills
1+ year experience testing and experimentation (a/b testing, causal inference)
2+ years experience using Salesforce CRM data
1+ years experience creating reports in a business intelligence tool like Tableau & Periscope
Comfortable managing projects and working autonomously to complete projects
Excellent communicator and collaborative team player

Preferred Skills