Description:
As a Digital Marketing Analyst, you’ll bring your passion and joy of solving complex data puzzles to measure and improve the performance of Assent’s digital reporting and actionable insights. You’ll enjoy using data visualization programs, tools and techniques to generate dashboards, reports and presentations that aid in data storytelling, understanding and interpretation of trends and patterns that drive business results. You’ll partner and collaborate with our digital marketing team to optimize our campaign execution and reporting, improve our segmentation and enhance our web outreach through data informed decision making and forecasting.
Key Requirements & Responsibilities
- Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product, Sales and Marketing teams.
- Provide valuable insights and recommendations that help optimize and improve the effectiveness of marketing campaigns.
- Provide insights into customer behavior and preferences, and use data to create targeted and personalized customer segments.
- Proactive engagement with stakeholders and teams, KPI analysis and insight translation, present and communicate insights and findings.
- Communicate the effectiveness of new product launches, site changes and Paid Media initiatives through data storytelling and visual dashboards.
- Partner with internal teams to identify customer pain points and site optimization opportunities by doing deep dive analysis, and integrating web behavior data with other related data sources for enriched digital marketing insights.
- Manage the production of reporting, analysis and report automation for our campaigns and sales plays.
- Analyze our core data with recommendations to implement how to improve data reliability, efficiency, and quality.
- Provide the means, methods and solutions needed to support the efficient collection, storage, transfer, manipulation, analysis and reporting of digital marketing data as well as the need to deliver information for use by our leaders and stakeholders.