Description:
The Marketing Coordinator implements marketing initiatives to promote exhibitions, programs, events, and gallery profit centers. They will also be responsible for maintaining the galleries social media accounts and newsletter. Other key pieces of the role are to upkeep the galleries website and data entry into Salesforce.
Key Responsibilities:
- Support the Marketing and Communications team with various tasks related to promoting all aspects of the gallery, including upkeeping various social media channels by creating engaging posts and stories.
- Collaborate with artists, curators, and development teams to effectively promote exhibitions, programs, and events.
- Regularly update WordPress website with new exhibitions, programs, and residencies.
- Write, design, and send out monthly newsletters.
- Attend, photograph, and promote exhibitions, programs, and events that take place at the gallery.
- Collaborate on the creation of the Annual Report.
- Write and edit event descriptions and other items to be input into Salesforce.
- Create pamphlets, brochures, sponsorship packages, and other documents using programs such as Canva and InDesign.
- Conduct market research and analyze trends to identify opportunities for audience expansion and outreach.
- Monitor and report on the performance of marketing efforts, using analytics tools to measure key metrics and make data-driven decisions.
Qualifications:
- Post-secondary training in marketing, communications, or other related fields.
- Experience with marketing, social media, and graphic design.
- Excellent organization and time-managementskills.
- Strong and positive work ethic, with ability to work independently, yet as a contributing member of the overall gallery team.
- Related Salesforce or CRM experience is an asset.
- Fluently bilingual in both English and French is an asset.
- Valid Criminal Record Check, upon request.