Marketing Coordinator

Description:

• In conjunction with the manager, develops proactive and strategic business partnerships within the School to develop marketing and communications programs and initiatives
• Assists in the design and implementation of annual marketing programs that align to the institutional plan
• Explores and recommends new technologies and best practices that advance the quality and value of social media interactions and client communication.
• Meets regularly with key contacts and attends meetings within the school and departments
• Monitors the effectiveness of products and services on a regular basis; brings forward recommendations, responds to client needs as they arise
• Conducts interviews with stakeholders, clients, students and external customers to support and/or enhance the marketing and communication planning activities and initiatives.
• Researches and advises on costs and alternative methods of increasing cost effectiveness
• Reviews, researches and puts forward recommendations to improve marketing procedures,standards and protocols
• Oversees and coordinates the documentation process for all school marketing and publication initiatives and activities including developing project plans, setting milestones, deliverables and outcomes
• Assesses, analyses and supports the implementation of newly developed products and services, revises departmental processes and initiates training as required

Social Media Marketing

• Acts as publisher for the school’s website; uses content management system to design, write, test and launch web or landing pages for event promotion and updates
• Improves page ranking and search results using current technology such as organic search engine optimization (SEO) and social media optimization (SMO) techniques
• Coordinates traditional and non-traditional media content. Maintains current and relevant content on a blog, community site and social media tools.
• Develops a system to monitor commentary and written communications about the school across all media channels
• Sets a variety of campaign goals and goal tracking through web analytics; prepares and analyzes web statistics using current metrics tools.
• Develops strong working relationships with the school’s marketing strategist and Web Services to implement special web projects.