Description:
The Marketing Coordinator will be responsible for:
- Developing and executing multi-channel marketing campaigns to meet WDM goals and objectives.
- Coordinating and executing digital marketing campaigns and ensuring alignment with overall marketing and content strategies.
- Ensuring effective analysis of all community engagement initiatives by regularly measuring, reviewing, and reporting on results.
- Assisting with market research to support program and service improvements and ensuring the needs and interest of WDM audiences are understood.
- Managing social media pages including engaging with comments and posts and responding to direct social media messages.
- Maintaining the WDM’s website including writing detailed descriptions, captions, and alt text for images.
- Ensuring effective analysis of marketing initiatives by regularly measuring, reviewing and reporting on results.
- Assessing campaign performance in relation to goals and objectives and making mid-campaign adjustments as required.