Assist with developing engaging and creative content for social media accounts, including the drafting, reviewing, and editing of social media copy and the development of visuals with compelling graphics, photography and/or videography.
Analyze social media metrics such as engagement rates, click-through rates, and social media traffic to understand the effectiveness of social media campaigns.
Assist in maintaining KPMG sector-related social media accounts (i.e. LinkedIn showcase pages) including scheduling and monitoring posts.
Monitor KPMG and competitor social media platforms for trends, conversations, and emerging issues that could impact the brand and provide insights to the sector marketing team.
Work closely with other departments, such as social media, global program delivery, and global marketing compliance, to ensure the sector social media programs are aligned with their guidelines and protocols.
Support the sector marketing strategy by developing and executing email marketing programs.
Assist with the drafting, reviewing, and editing of engaging and creative email copy and content that drives traffic to the KPMG website.
Create automated email campaigns, such as welcome series, content roundup newsletters, and contribute to the incorporation of single emails into larger campaign journeys.
Analyze email metrics such as open rates, click-through rates, and conversion rates to understand the effectiveness of email tactics, including reporting results to the sector marketing team and making recommendations on areas of improvement.
Attend regular meetings with global sector marketing teams, presenting results of the latest social media and email marketing tactics, and capturing and monitoring action points arising from those meetings.