Prepare all marketing and advertising materials including seasonal flyers, posters, print and digital ads; maintain website and photo library; coordinate pre and post editorial production of information including monthly newsletters and other program publications.
Develop and implement marketing initiatives to promote recreation services, active living and well-being; assess program effectiveness and make recommendations; solicit advertising and sponsorship for marketing initiatives.
Advise in areas such as marketing, resource development, implementation and evaluation of recreation services; select, coordinate, monitor and review the work of consultants as required.
Respond to inquiries and provide advice to staff related to marketing strategies for Recreation Services and other City initiatives; assist in preparing and monitoring budgets including preparing statistical and financial records; maintain a resource library of printed and digital material.
Research and analyze City services to benchmarks and make recommendations for revenue, service, and customer services opportunities; represent the department and lead or participate on various community and City committees and project teams; prepare and present a variety of correspondence, reports and contracts.