Marketing Coordinator

Description:

• Prepare all marketing and advertising materials including seasonal flyers, posters, print and digital ads; maintain website and photo library; coordinate pre and post editorial production of information including monthly newsletters and other program publications.
• Develop and implement marketing initiatives to promote recreation services, active living and well-being; assess program effectiveness and make recommendations; solicit advertising and sponsorship for marketing initiatives.
• Advise in areas such as marketing, resource development, implementation and evaluation of recreation services; select, coordinate, monitor and review the work of consultants as required.
• Respond to inquiries and provide advice to staff related to marketing strategies for Recreation Services and other City initiatives; assist in preparing and monitoring budgets including preparing statistical and financial records; maintain a resource library of printed and digital material.
• Research and analyze City services to benchmarks and make recommendations for revenue, service, and customer services opportunities; represent the department and lead or participate on various community and City committees and project teams; prepare and present a variety of correspondence, reports and contracts.
• Perform related duties where qualified.

INDEPENDENCE

• Work is generated by annual objectives and in response to the needs of Department and other City Departments.
• Work is reviewed through reports and discussions with supervisor.
• Policy development and controversial issues are discussed with supervisor with recommendations.