Description:
As Marketing & Communications Officer, you have a unique opportunity to use your creativity, strategic communications expertise, and a passion for science to support and enable our collaborative research teams of current and next-generation experts. Acting as a resource to our community of investigators across our partner institutions, you will: bring to life the experience of living with heart failure and its impact; showcase innovative research, technology and digital solutions that address heart failure; and help build a community with shared purpose and vision.
We are looking for a team member who is goal-oriented and self-motivated, and who will engage thoughtfully with scientific and clinical leaders, student trainees, and people with lived experience while improving the experiences of patients, caregivers and families living with heart failure.
Key responsibilities:
- Develop and implement a communications strategy that includes knowledge translation, media outreach, and social media content calendar aligned to the organization’s mission, vision, and strategic plan.
- Research and translate complex scientific information into engaging materials (e.g. written, video, infographics, presentations, etc.) for internal and external audiences
- Maintain communication channels (e.g. website, social media, newsletter, etc.), ensuring timely and effective delivery; stay abreast of current communication trends and tools to find the best approach suited to our internal and external audiences.
- Conceptualize and oversee the format and set-up of educational and stakeholder engagement events (e.g., local and international conferences, town halls, workshops, etc.).
- Prepare materials documenting progress against goals e.g. annual donor report.
- Analyze data and evaluate results to ensure effectiveness of marketing efforts and initiatives.
- Build and maintain relationships across the partnership’s network.
- Supports the communications needs of the team.
Qualifications:
- Proven experience as communications specialist (minimum five years of relevant communications, media, knowledge translation and/or marketing related activities)
- Exceptional writing, editing, and oral communication skills and proficiency in communicating and engaging effectively with a variety of audiences
- Experience organizing and implementing communications plans in a consultative manner across a variety of community channels and media (i.e., reports, web, and social media)
- Ability to interpret, translate, and distill research from primary sources into compelling, engaging, and enlightening communications
- Excellent organizational, time, and project management skills to plan projects, achieve results and meet critical timelines in collaboration with stakeholders
- Experience with research evidence, metrics and measures of productivity; able to track, describe, summarize and profile research and/or network successes and achievements
- Experience with conceptualizing, planning, and executing educational and stakeholder engagement events
- Bachelor's degree in marketing, communications, journalism, knowledge translation or applied health sciences field, or equivalent combination of education and experience
Assets (non-essential):
- Post-secondary education in science, or working experience in a health or research environment
- Knowledge of photo and video-editing software
- Proficient in Microsoft Teams and Sharepoint
- Experience with Wordpress and Canva
- Experience with knowledge translation concepts and methods, able to translate complex scientific concept sand evidence into knowledge products for different audiences