Marketing & Communications Coordinator

Description:

The Division of Housing and Ancillary Services is committed to providing a first-class experience in the areas of housing, hospitality services, and retail services for undergraduate/graduate students and their families, staff and faculties at the Western communities, while supporting the academic mission of the University and ensuring profitability and cost effectiveness of the operation.

Through an integrated effort focusing on honest, open and consistent communication, Marketing and Communications provides the leadership needed to help the Division of Housing and Ancillary Services create and maintain mutually beneficial relationships with students and other stakeholders vital to the Division’s growth and development. Marketing and Communications brings marketing perspectives and strategies into the Division’s decision-making and planning. It provides leadership, expertise and services that enhance the quality and effectiveness of the Division’s communications projects and programs.

Responsibilities

Supported by the leadership of the Director, Marketing and Communications, the primary responsibility of this position is to develop and implement an integrated marketing and communication plan that aligns with the strategic objectives of the University, and effectively promotes the services offered by the Division to students, staff, faculty and the community. The Coordinator will implement comprehensive marketing initiatives that support the brand promotion and leads generation for the various service areas within the Division. The efforts and success of this role have a direct impact on the Division’s brand image and its revenue targets.

Qualifications

Education:

- Bachelor’s Degree specializing in business, marketing, communications or public relations

- Master’s Degree in a related field is preferred

Experience:

- 5 years’ experience in marketing and communications or public relations with demonstrated success

- Marketing Agency and/or digital marketing experience is preferred

Knowledge, Skills & Abilities:

- Strategic thinking and problem solving skills with a proven ability to generate workable and creative ideas, concepts and techniques

- Strong project management skills with an ability to execute creative and cost effective marketing and communications projects and maintain a number of projects simultaneously with competing timelines and priorities

- In-depth knowledge and understanding of social media platforms and how they can be deployed in different scenarios

- Understanding of Web tools to drive recruitment and brand promotion

- Superior demonstrated presentation and communication skills with the ability to write in both marketing and journalistic styles

- High level of proficiency in proofreading and editing including excellent grammar and spelling

- Strong analytic research skills and the ability to use market research information strategically to improve and enhance communications to target audiences in support of the Division and University brand

- Results oriented with excellent organizational skills and attention to detail

- Ability to work effectively as part of a team and on own initiative

- Advanced skills in Microsoft Office Suite and strong understanding of web analytics

- Commitment to working with shared leadership and in cross-functional teams

- Ability to work within a flexible schedule to accommodate the University’s events/activities and travel on occasion