Description:
The Marketing Campaign Specialist plays a vital role in the planning and execution of multi-platform marketing campaigns utilizing print, digital and direct mail, for the successful delivery of campaigns targeting the Ontario Bar Association’s subscription services: JUST Offices and OBA Services along with OBA Conference Centre and other special projects and events.
Primary Tasks
- Marketing Campaign Planning and Execution
- Prepare comprehensive multi-channel campaign marketing plans that include setting measurable goals, tactics, and a clearly defined schedule and integrate with other elements of the overall marketing plan.
- Work with creative services to develop campaign collateral.
- Product Launch Planning and Execution
- Support the marketing team with product launches including the go-to-market plan and launch goals, target market identification, product positioning, internal and communication plan, hosting launch events and launch metrics to ensure success of the launch.
- Ad Buying and Digital Optimization Strategy
- Book advertising across all media (print, digital, direct mail).
- Coordinate and execute, if appropriate (e.g., online), all ad and promotional material delivery.
- Sponsorship Administrative Support
- Document and track sponsorship contracts to ensure deliverables are met
- Brand Management and Reinforcement
- Ensuring OBA’s brand is properly presented at all major events and in all related collateral (e.g., signage, brochures, etc.)
QUALIFICATIONS
- Experience planning, deploying, and measuring effective digital, email and direct mail campaigns.
- Strong project management skills and an ability to manage concurrent, complex marketing campaigns.
- University Degree in Marketing and/or equivalent work experience
- 3+ years of experience developing and executing marketing campaigns.
- 3+ years of experience with paid marketing channels and platforms (search and social being most relevant)
- 2+ years of experience running Google ad campaigns, social media ad campaigns and digital video and programmatic marketing.
- Energetic, self-motivated and results oriented.
- A dynamic team player who is diplomatic, customer-service oriented and deals effectively with conflict resolution.
- Experience in the legal and/or association marketing field is an asset.
- Bilingualism (French) is an asset.