Description:
POSITION SUMMARY
- This role will support brand managers across core marketing operations of GSK vaccine brands, including brand/launch planning, developing promotional materials, data analytics, insights generation and managing key performance indicators.
POSITION RESPONSIBILITIES
- Developing and execute promotional materials with sales force and customer facing programs
- Data analytics and insights generation to support strategic and operational planning
- Create and manage brand key performance indicators aligned to brand strategy (KPIs)
- Act as a core member of the brand cross-functional team
- Project management of key brand activities
- Understand how patients, health care professionals and other key stakeholders navigate the health care system and integrate these insights into brand strategy
- Understand GSK products, strategies and positioning as well as those of key competitors.
- Contribute to a great working environment by bringing energy and commitment.