Marketing And Communications Specialist

Description:

O’Rourke Family Estate (OFE) is a 300-acre property with panoramic views of surrounding orchards, vineyards, rolling mountains and the glistening water of Okanagan Lake. Inspired by Europe’s most famous wineries, the property features 110 acres of vines, 300 metres of winding tunnels and 12,000 square-feet of cave space to store and age wines. Peak Cellars is located on a 7-acre property down the road from OFE, and is home to our Goldie Road Vineyard. Wine isn’t the only thing the property produces; the half-acre organic vegetable garden and two greenhouses supply the highest quality fruits and vegetables for the Garden Bistro.

Responsibilities:

The main responsibilities of each core area of focus include:

• Contribute to content creation for all winery brands through content writing, photography and graphic design.
• Support teams across the winery to ensure all messaging, experiences, and content are aligned with corporate messaging and goals.
• Distribute content such as newsletters to blogs to internally and externally.
• Develop and maintain a social media strategy, including Facebook, Instagram and LinkedIn and X, including a content calendar and measurement metrics.
• Develop and maintain a positive and timely presence on customer review sites such as Trip Advisor and Google.
• Assist in maintaining and updating corporate websites, ensuring accurate and up-to-date information and e-commerce flows smoothly.
• Assist with industry and community associations and events.
• Assist the Sales teams, Wine Club and Winery with promotional materials.