Marketing And Communications Specialist

Description:

Responsibilities for this position include:

§ Leading and managing planning, development, drafting and distribution of content for traditional and digital marketing and communications mediums (e.g., business-to-business (B2B) communications, blogs, flyers, video storyboards, e-mail marketing content and templates, newsletters, brochures, case studies, white papers, etc.).

§ Developing and managing marketing campaigns to support program initiatives and highlight strategic sponsorships and partnerships

§ Working with program and project managers, develop and implement integrated content strategies, incorporating social media (e.g., LinkedIn, Twitter, Facebook) to help increase engagement

§ Assisting with program events and creating conference booth materials, as needed

§ Managing and maintaining a marketing and communications calendar of events

§ Keeping websites current and accurate, reflecting up-to-date information updates, events and project profiles

§ Quantifying and analyzing campaign results and making recommendations for improving or increasing the success of marketing efforts

§ Improving and developing brand identity and visualization of ideas

§ Conducting market and industry research, as required

Skills and Qualifications

§ Post-secondary degree, certificate or diploma in marketing, public relations, communications or a related field

§ 3-7 years relevant experience

§ Exceptional communication skills, both verbal and written

§ Skill and experience in writing content, news releases and messaging for specific audiences

§ Experience with content development/production and management (combination of writing, PR/communications, and social media) is an asset

§ Firm grasp of various marketing platforms, channels, and best practices (i.e. social, digital, and email marketing)

§ Proficiency/experience with Microsoft Office products including business management software and applications (i.e. Office 365, Microsoft Teams, etc.)

§ Direct experience with graphic design (In Design, Illustrator, Adobe Suite), Web page, and other marketing-related software tools, including Mailchimp, social network programs, etc.

- Excellent skills in content and copywriting, photography, short video editing, and stories for Instagram, Facebook, Twitter and Youtube.

§ Self-starter who takes initiative to learn new things and acquire new skills

§ Exceptional project management/coordination skills, ability to handle multiple projects concurrently, prioritize and adapt to fast-paced environment

§ Experience with Eventbrite is a plus

We offer

§ Competitive compensation

§ Extended healthcare (medical, dental, vision and healthcare spending account)

§ Hybrid work with flexibility around work from home

§ Voluntary RRSP

§ Training and career development support

Enerlife Consulting Inc is a dynamic, Canadian-owned management consulting firm working at the leading edge of green building performance. Our clients are major building owners and managers, as well as governments, utility companies and industry associations. Based in Toronto, Ontario, Enerlife’s business operations and reputation extend across Canada and into the United States. Visit us at www.enerlife.com.