Manager, Social Media

Description:

The Social Media Manager oversees BDC’s social media strategy and leads a team responsible for community management, content planning and production, and the delivery of tactics to ensure great visibility in social media platforms. He/she is responsible for the successful rollout of strategic projects to evolve BDC’s presence in social channels and to support BDC’s business, brand and acquisition objectives.

CHALLENGES TO BE MET

• Leads BDC’s social media strategy from planning to execution including short and long-term initiatives.

• Manages a team of experts including a Community Manager, Content Producer and a Social Media Advisor.

• Oversees BDC’s social media content strategy and content calendar and ensures its alignment with company priorities.

• Manages budget and relationship with digital agencies to ensure the successful delivery of social media initiatives.

• Presents recommendations and delivers plans to increase BDC’s organic presence in existing and new social media channels.

• Presents recommendations to increase engagement and brand sentiment in social platforms.

• Ensures social media roadmap projects are delivered on time and on budget.

• Works in collaboration with the Digital Media team to ensure alignment between organic posts and paid advertising in social platforms.

• Oversees the strategy and evolution of BDC’s Employee Advocacy Program.

• Accountable for tracking and reporting on social media performance across different channels and KPIs.

• Works in collaboration with Marketing teams and other departments to support BDC’s social media presence including visibility for key corporate initiatives and events coverage.

• Stays abreast of social media latest trends, platforms algorithm and policy changes and constantly adapts the plan to sustain BDC’s visibility and engagement levels.