Description:
Product/Merchandising
- Implements online merchandising strategies, focusing on year-on-year sales growth, conversion, and engagement. Source and implement merchandising tools to optimize the site experience in partnership with the Director of E-commerce
- Lead collaboration with internal teams to bring storytelling to the Canada Goose website while supporting campaigns, collaborations, and special projects
- Work in close partnership with Marketing and E-commerce Product to enhance eCommerce functionality and site creative opportunities; help roadmap and project plan, providing business cases as needed
- Executes the selection of product featured across the site experience based on inventory, performance, and customer mindset including all marketing/content placements. Partner in key product page presentations (mood boards, category storytelling, content slots, etc.)
- Own personalization on the site, developing unique customer journeys through client segmentation and a/b testing on the site that drive conversion, both online and in-store
- Analyze product merchandising strategies through relevant KPIs and recommend changes if needed
Analytics/Digital Marketing
- Identify opportunities and implement optimizations which drive conversion and enhance customer experience
- Understand and support digital marketing practices to optimize all digital marketing channels, including Social, Search, Display, and Affiliate
- Partner with Digital Marketing on innovations that drive channel growth
- Analyze daily, weekly, and monthly digital marketing performance to find opportunities
- Develop a deep understanding of how the customer interacts and converts on the site
- Analyze and report on product conversion, sell-through and return rates
- Initiate projects and strategies to improve site experience through advanced analytics and competitive review
Business/Project Management
- Work directly with the product team in the creation of new features and functions that provide value-added services to the customer support teams
- Leverage data sources from web analytics, customer research, UX research, vendor partners, and industry reports to improve customer satisfaction constantly
- Manage 3rd party site experience platforms, such as email pop-ups, personalization, UGC, etc.
- Develop AB testing and personalization roadmaps