Manager, Brand

Description:

• Flexible work schedules, allowing you to prioritize yourself, your family and your work;

• Hybrid work opportunities;

• Maternity and Parental leave top-up;

• Competitive total rewards package, including a world class Defined Benefit Pension Plan;

• Opportunities for continued learning and professional development;

• Mentorship opportunities, where you can learn from the best in the industry and help coach new talent;

• A creative and dynamic work environment, where your ideas and contributions will be heard, valued and respected;

• A supportive management team committed to upholding the highest standards of diversity and inclusivity;

• An environment which favours collaboration, inclusion, creativity and innovation.

Key Responsibilities:

• Manage the integrated cross-functional go to market process for marketing campaigns to bring the brand story to life from ideation to brief to execution across all channels.

• Analyze industry trends and marketing best practices, translating ideas and research insights into measurable results.

• Lead cross-functional working teams across Marketing and Communications, regional operations, business and programming units, agencies and stakeholder groups to ideate, position and leverage the brand.

• Track performance of marketing programs and budget, gather consumer insights and analyze or evaluate program effectiveness.

• Drive a deep understanding of audience segments and insights to inform campaign planning.

• Prioritize and champion inclusivity by creating an environment that values different perspectives and fosters collaboration.

• Leads through influence at varying levels of the Corporation, comfortable presenting to large groups and executive teams.

• Provide direction to staff in order to achieve desired results. Advise, guide, and assess performance. Participate in discipline when required.