Manager

Description:

The Manager of Digital Marketing will be responsible for leading a team of performance focused digital strategists who oversee all digital acquisition channels and partner with brand Media AOR for full-funnel marketing alignment. This role will be responsible for setting channel strategies, the oversight and implementation of digital marketing campaigns, supporting product initiatives, testing new platforms and partners and onboarding new martech. As a team lead, this role will work closely with external publisher partners and a cross functional team of analysts, brand strategists, creative designers, process managers and vendor managers. The ideal candidate has experience working with and a passion for learning about digital marketing, understands marketing platforms/technology, has experience managing marketing operations, and is an experienced people leader.

Working with us

How do we do things at Capital One? We listen — to our people, and to our customers. We change with the times and have adopted a flexible hybrid model (remote and/or in-office). A flexible hybrid working model is one that creates the opportunity to match the work that we do to the environment that best supports that work. We recognize that everyone has a unique working pattern so we’re open to discussing flexible working arrangements that will best accommodate you.

At Capital One we’re committed to diversity, inclusion and belonging. We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates. Strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and to help challenge the status quo and create the best outcomes for everyone.

We’re focused on helping associates live well—physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We’ve designed our benefits program to be flexible, comprehensive and consistent across our organization. From health and fitness center discounts, to training and professional development programs—and much more—you’ll discover that Capital One is committed to helping you live your best life.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
Responsibilities:

• Lead, train and manage a team of associates performing daily management of display, social, search, OLV, affiliate and Unaddressed AdMail campaigns from planning and execution to analysis and reporting.

• Partner with Business Analyst and Data Science teams to measure the effectiveness of marketing investments - identifying opportunities and actions to iterate and improve campaign performance and impact.

• Collaborate with internal associates and Brand AOR partners to develop full-funnel digital strategies for brand, acquisition and product focused campaigns.

• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, Creative etc. to execute strategies End to End.

• Work with a cross-functional team to develop and execute a testing agenda, including; audiences, user experience, creative, landing page, and channel/partner/platform expansions, CRO and more.

• Serve as the subject matter expert in digital channels with deep knowledge of various DSPs, campaign settings, optimization techniques, creative and automation.

• Stay abreast of industry trends and technologies, betas, and new opportunities; advise on new ways to reach audiences.

• Manage and strengthen agency and partner relationships with Google, Yahoo, Microsoft, Meta and other vendors to ensure account teams bring value through their services.

• Develop robust, efficient, and scalable marketing operations processes to ensure the channel is run in a well managed way, seeking approvals, documenting launches and looking for ways to optimize processes etc.