Description:
As part of the Marketing and Strategic Initiatives (MSI) team, and in collaboration with University Relations (UR) and cross-campus colleagues, the Manager, Marketing and Brand will work closely with the Director, Marketing and Brand to develop and deliver several key priorities including:
- Brand guidelines, tools, training and support;
- Multi-year marketing and brand campaigns; and
- Ongoing marketing and brand activities.
Key University objectives to contribute to:
- Increased University of Waterloo profile, reputation and brand preference with identified target audiences in planned target markets;
- Priority University outcomes including the support of revenue generation through student enrollment, funding and partnerships,
- Enhanced Waterloo pride, on and off campus; and
- Increased marketing and communications proficiency in University Relations and University-wide.
Responsibilities:
Marketing and brand communications implementation
- Manage development and implementation of University brand guidelines, applications, templates, tools, website, education and training etc. in collaboration with various working groups, individuals, agencies, UR and Marketing and
- Undergraduate Recruitment (MUR) colleagues, other partners, etc.;
- Collaborate as required to develop, manage, implement and sustain the University brand campaign;
- Lead brand asset (e.g. photography, video, advertising, logos, stories, etc.) development, management and dissemination;
- Plan, implement, monitor and evaluate ongoing cross-channel internal and external marketing and brand activities across owned, shared and paid media (e.g., websites, social media, print and digital advertising, publications, email/direct marketing);
- Collaborate with internal and external partners and stakeholders to plan, create, traffic and evaluate paid media tactics including print, digital, native and out-of-home (OOH) formats;
- Support the University rankings communications strategy including digital and print advertising and content marketing across rankings and other post-secondary-related channels (e.g. QS, THE, ARWU, Maclean’s, AUCC, COU, Study in Canada); and
- Provide ongoing leadership and support to University-wide marketing and communications colleagues including communications planning, paid media coordination, creative and content development, and campaign analytics