Description:
Key responsibilities:
- Develops and deploys campaigns and events in collaboration with library stakeholders to identify and meet outreach and promotion needs, with measurable objectives to evaluate success (e.g., raising awareness of library resources, new technologies, databases and services, user surveys, service fairs, orientation events, etc.).
- Designs, produces, and or collates content (e.g., digital graphics, print signage, etc.) for ASLR newsletters, reports, faculty and student newsletters, promotional material, library facilities, video and online tutorials for research ensuring alignment with library branding and GBC’s Visual Identity Standards.
- Rolls out content to the library and/or the campus communication channels (e.g., newsletters, LCD slideshows, posters, social media, LLC website).
- Arranges LLC events in collaboration with library and other stakeholders.
- Interacts with vendors for signage, LLC swag and other promotional signage. Identifies and customizes LLC swag and selects the appropriate vendors for this work.
- Maintains, updates, or creates LLC information on signage, and promotional material such as guides and brochures, posters, photos etc. or updates internal LLC documents such as service standards, policies and procedures, and LLC information on college wide documentation, and online locations (e.g., college handbook, LLC content on GBC websites, etc.).
- Provides reference information and research assistance to clients that require a more detailed search. Demonstrates the formulation of a search in multiple sources and a variety of media that includes books, journals and periodicals, electronic databases, e-books and e-journals, videos, etc., while may refer searches of greater complexity (i.e., those requiring the application of more specialized knowledge and search techniques, to the Liaison Librarian).
- Participates in Reference Cluster team to develop and deliver programs to support student research. Follows up on team action items, contributes to brainstorming to plan and executes engagement activities. When ideas are adopted, plays a leading role in designing and/or creating learning objects or creative materials (e.g., props, posters, research guides, digital applications, forms, social media etc.).
- Develops and maintains LLC shared space on intranet, or SharePoint. Leads SharePoint updates, changes, and redesigns as required (e.g., performing routine updates, providing support requests for page revisions, or creating and designing new sections, etc.).
- Other duties as assigned.
Educational and Experience Requirements:
- Two-year diploma or equivalent from a recognized post-secondary institution in Library and Information Technician.
- Additional requirements obtained by course(s): intermediate to advanced courses in marketing, or graphic design, covering topics such as latest version of html, adobe creative applications for graphic design, AODA related courses (e.g., web document accessibility and customer service standards for accessibility), and knowledge of CSS and Drupal.
- Minimum of three years’ experience in an academic library environment and in providing outreach, marketing, and orientation:
- Experience with in-person and virtual reference service as well as searching databases, eResources and print material.
- Knowledge of circulation and technical services.
- Demonstrates experience designing and delivering orientation, library promotion and outreach.
- Understands the use of tools such as the LSP, Discovery tools, Research Guides.
- Well-developed written and oral communication skills and a strong customer/public service focus.
- Has an understanding about marketing and communication to promote key messages and information.
- Understands various marketing strategies such as direct marketing, marketing research, or strategies to learn about customer behaviour.
- Project management experience including effective time management, organizational and problem-solving skills.
- Experience in event planning for varied audiences.
- Demonstrates experience with a variety of software such as Microsoft Office/Office 365, Adobe creative applications (such as Photoshop, InDesign, and Acrobat) desktop publishing screen-capture software, web editors and web content management systems (Drupal Sharepoint, or equivalent) and social media applications.
- Understands protocols for accessibility.