Description:
The Specialist supports the Integrated Communications leadership in story development and content planning. The incumbent must be a highly skilled writer, with superior understanding of both traditional and new communication technologies, and a strategic thinker with deep experience. The Specialist will execute activities associated with a strategic and integrated communications plan and provide communications support to various team members within University Relations (UR).
Responsibilities:
Implement communications plans
- Create multimedia content for the University’s websites, social media channels and a suite of central institutional print and digital collateral used to advance the University of Waterloo’s reputation
- Lead, shoot and edit a variety of video projects in support of University Communications working with multiple stakeholders and at the direction of the Senior Manager, Integrated Communications
- Conducts research and interviews to write, edit and fact-check compelling stories that support strategic initiatives
- Collaborates with colleagues in University Relations to ensure communication plans are known and tactics are activated on time
- Make recommendations on innovative approaches to disseminate content using emerging technologies
- Ensure consistency, accuracy and excellence in quality and content of messaging in all materials
- Ensure that Waterloo’s visual identity, messaging and style guidelines are consistent in all institutional marketing and communication materials produced by University Relations
- Maintain website content on a variety of web properties
- Write, build, edit and/or approve email campaigns that align with best practices
- Maintain an editorial calendar by ensuring dates, creative and story assets are populated
- Attend events to compose notes capturing key messages, take photographs and video and network with attendees to provide content for University communications channels
- Ensure video compliance under the Accessibility for Ontarians with Disabilities Act
- Create and manage visual assets to support posts for stories, campaigns and events