Description:
Strategic planning, budgeting and program evaluation
- Leads communications (national and international) planning activities including development of communications goals, objectives, strategies and action plans
- Identifies and makes recommendations on innovative approaches to disseminate content
- Develops and manages the communications budget
- Develops metrics and standards for program evaluation
- Contributes to the development of IQC’s strategic positioning
- Reports on program effectiveness, and recommends and implements changes
- Conducts and secures research to identify business needs and user needs to meet IQC’s strategic communications objectives via print web, digital and social channels social
- Conducts environmental scans and competitive analyses
- Share of voice across peer institutions (domestic and international)
- Share of voice across various media outlets (domestic and international)
- Works closely with the Manager, Integrated Marketing to create content strategies to guide communications and marketing design and development
- Maintains an editorial calendar for integrated communications and internal/external relations initiatives
Quantum liaison
- Acts as IQC’s lead on the pan university quantum initiative and quantum liaison forcommunication and marketing colleagues across campus
- Partners with University Relations and works closely on planning, developing and implementing pan university quantum marketing and communications initiatives
- Represents IQC’s voice and position in communication material and facilitates conversations that enhance IQC’s reputation and value to key local, international and international audiences and stakeholders (internal and external)
- Ensures consistency, accuracy and excellence in quality and content of messaging in all materials and works collaboratively with University colleagues
- Conducts research and interviews to write, edit and fact-check a variety of communication materials
- Develops multi-stakeholder communications plans to support significant content or events in support of IQC’s marketing and communications plans
- Works closely with the Manager, Integrated Marketing to publish strategic communications content on IQC’s websites, social media channels and a suite of central institutional print and digital collateral used to advance IQC’s reputation
- Performs other duties of a comparable level/type as assigned