Influencer Marketing Manager

Description:

As the Influencer Marketing Manager, Vaseline and B&W Canada, you will lead the deployment of Vaseline Influencer programs for the US market, along with supporting influencer marketing programs across the full B&W portfolio in Canada. You will drive to use the voice of others to amplify brand messages to authentically build credibility and trust with audiences to drive business and communications goals.

• Develop and execute a multi-tiered, data-driven influencer marketing strategy for marketing campaigns (paid and earned), always-on (paid and earned) for Vaseline in the US

• Develop local influencer strategies and execution for the B&W portfolio in Canada, working in partnership with the brand marketing teams

• Execute influencer content across all social media and digital platforms against key KPIs such as increased impressions, engagement, conversion, and positive sentiment

• Continue to evolve creative guidelines/briefs and timelines, approve all content, track go live dates, analyze, and track performance, and generate post campaign KPI reports in partnership with the agency(s)

• Manage and coordinate paid boosting of all influencer content

• Maintain pulse on current and future trends, identify innovative concepts and new areas of development

• Enhance influencer programs by developing new strategies and partnerships that contribute to revenue growth and amplify the brand’s mission

• Agency management and cross-functional team management; Develop and scope team projects that map to critical business goals

• Work in partnership with Influencer Design and Deployment teams to share best practices and key learnings across North America

What You'll Need to Succeed

• 5+ years of experience specializing in influencer marketing and/ social media with paid and earned influencer content

• Experience with developing best in class content with proven results

• A strategist and executor with experience developing and managing strong influencer performance strategies designed to increase brand awareness, engagement, consideration, and conversion

• A data lover with excellent analytical skills who has experience tracking and optimizing plans in market

• A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity

• Deeply engaged in culture with a deep knowledge of all social media platforms – able to translate how B&W brands can create relevant content for agility

• Strong negotiation skills and industry knowledge of trends, best practices & innovations

• Strong organizational, communication and presentation skills to tell actionable stories with data

• Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.

• Existing relationships with influencers and content creators and experience communicating directly with talent and agents preferred