Hospitality Marketing Manager

 

Description:

Reporting to the Senior Director of Marketing and Communications, the Hospitality Marketing Manager will lead
the marketing strategy, execution, and reporting for Muir Hotel and the Delta by Marriott Dartmouth hotel. The
successful candidate will oversee all aspects of marketing, including social media, advertising campaigns, media
relations, and branding. Additionally, they will play a key role in onboarding and rebranding new hotels as they
join our growing portfolio. The ideal candidate will have a strong interest in hospitality marketing, a passion for
luxury branding, and a proven ability to drive results.

Muir Hotel is an Autograph Collection property, exemplifying luxury in Halifax, offering a uniquely Nova Scotian
experience with exceptional service and refined design. Delta Hotels by Marriott Dartmouth consistently ranks
among the top Delta properties in Canada, known for its modern amenities and outstanding guest satisfaction.

 

As the Hospitality Marketing Manager, you’ll get to:

• Develop and execute comprehensive marketing strategies that drive brand awareness and guest

engagement for Muir Hotel, Delta Hotels Dartmouth, and future properties.

• Collaborate closely with general managers, sales teams, and executives to ensure marketing initiatives

align with business objectives and deliver exceptional guest experiences.

• Lead the planning and execution of social media marketing campaigns across multiple platforms, with a

focus on enhancing the luxury brand image of Muir and the superior service of Delta Hotels Dartmouth.

• Create and curate compelling content, including written copy, graphics, and videos, that resonates with

high-end and discerning audiences.

• Monitor and analyze marketing performance metrics, providing regular reports and insights to optimize

strategies and improve ROI.

• Lead the rebranding and integration of newly acquired or onboarded hotels, ensuring seamless brand

transitions and consistent guest experiences.

• Manage relationships with external agencies, vendors, and media partners to deliver high-impact

marketing campaigns on time and within budget.

• Serve as a brand ambassador for Muir Hotel and Delta Hotels Dartmouth, upholding the highest

standards of luxury and hospitality across all marketing channels.

 

 

• Provide mentorship and guidance to junior marketing team members, fostering professional

development and a collaborative work environment.

What we’re looking for:

• University degree or technical diploma with a focus in Marketing, Communications, Business

Administration, or a related field.

• Previous Marketing Management experience ideally within the hospitality industry is considered an

asset

• Deep understanding of luxury brand marketing and hospitality industry trends is preferred

• Expertise in social media management, with a track record of creating engaging content and driving

audience growth.

• Proven ability to develop and implement successful marketing strategies for luxury and premium

properties.

• Strong project management skills, with experience in managing multiple projects simultaneously in a

fast-paced environment.

• Excellent communication skills, both written and verbal, with the ability to engage effectively with

diverse audiences.

• Creative and innovative thinker with a passion for continuous improvement.

• Experience in media relations and handling press inquiries is a plus.

• Team player with strong leadership abilities and a collaborative approach to problem-solving.

• Flexibility to adapt to changing priorities and business needs.