Description:
Connecting through purpose. The marketing department is responsible for the design and execution of business development initiatives that engage advisors and align with the firm’s value proposition. We are an agile, relationship-driven group that work in collaboration with departments across the organization to enhance the advisor experience, deliver with impact and drive value. The Graphic Designer will be instrumental in developing internal and external marketing content across various mediums, including print, digital, and multimedia. The primary goal is to produce innovative and engaging designs that align with our corporate design standards. The ideal candidate will have an acute attention to detail, a solutions-driven approach and expertise in Creative Suite.
ESSENTIAL FUNCTIONS:
Creative Insight+ Development
- Using the brand strategy as a launching point to inform and inspire how we bring the visual and verbal identity to life;
- Translating brand positioning, existing research, copywriting and offline/online marketing strategies into effective designs; and
- Direct involvement in the creative design process for projects from start to finish, working with the team to develop ideas and solutions.
Execution +Implementation
- Providing original graphic design and working with existing design templates to ensure accurate, timely, and cost-effective communications are delivered. These outputs include brochures, event support materials, advertisements, presentations, etc.;
- Taking responsibility for educating on and producing files that meet AODA best practices and requirements, complying with all industry rules and regulations;
- Working with corporate brand standards to ensure corporate branding is maintained and promoted across all marketing material;
- Refining images, fonts and layouts using graphic design software;
- Creating templates and custom graphics for digital and print, leveraging illustrations, infographics and typography techniques;
- Maintaining consistency with established brand identities in the creation of visual elements; and
- Applying brand vision and style guides, to ensure that a consistent design language is applied across all sites and marketing campaigns.
Collaboration+ Coordination
- Pitching creative visions and ideas to internal stakeholders and incorporating their feedback to grow and develop a project to completion;
- Working with developers to ensure proper implementation within a web environment and ensuring consistency and integrity of the creative vision;
- Participating in brainstorms and creative strategy meetings; and
- Liaising with vendors and preparing files according to print guidelines and requirements.
QUALIFICATIONS
- Post-secondary education
- Minimum of 5+ years of proven experience in graphic design with a focus on creating visuals assets for print, digital and social media for corporate settings
- Excellent eye for typography, color, composition and design hierarchy with impeccable attention to detail and accuracy
- Degree or Diploma in Graphic Design or related field
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Expert in implementing accessible files that meet the standards of the Accessibility for Ontarians with Disabilities Act (AODA)
- HTML/CSS experience would be an asset
- Strong ability to juggle multiple projects simultaneously to meet tight deadlines
- Excellent organizational and time management skills