Description:
This role will be fully supported by the Faculty of Engineering’s Marketing and Communications team in the development of content to integrate and leverage strategic plans and communications initiatives for the Faculty. The role will also closely collaborate with the Graduate Studies and Post-Doctoral Affairs (GSPA), and their cross-campus peers.
Responsibilities:
Graduate Student Recruitment Strategies
- Identify and profile appropriate audiences for the Faculty’s graduate programs including, but not limited to, research-based programs, course-based programs and online programs
- Develop and execute the annual strategic graduate recruitment and communications plan, utilizing appropriate marketing and communications strategies, aligned with the Faculty-level recruitment objectives and institutional strategic priorities
- Track and report on in-market recruitment initiatives from our competitors, monitoring the effectiveness of recruitment strategies. Evaluate current and potential student markets for recruiting opportunities
- Commission market research as appropriate to gain insight of key audience interests aligned with program delivery
- Develop strategic approaches, key marketing messages, audience identification, communications collateral, and evaluation measures for graduate student recruitment and enrolment management initiatives
- Plan and organize the promotion of new engineering graduate programs
- Report on success and outcomes of recruitment efforts, make recommendations for improvement
- Develop and manage recruitment budget
- Remain current on issues, trends, technologies, demands and approaches in marketing communications and communicate relevant best practices to stakeholders
Graduate Recruitment Events
- Project manage Faculty-wide graduate recruitment & confirmation events, both in-person and virtual
- Collaborate with Graduate Studies and Postdoctoral Affairs (GSPA), other faculties, departments, and other universities (i.e. CGEC) as required
- Organize and execute appropriate recruitment events including management of event logistics, providing event updates and liaising with key stakeholders (internal to UW and external partners) for event management and connecting with appropriate individuals to arrange faculty, staff and student leader participation in events
- Prepare and/or coordinate required event and program promotional materials (i.e. posters, e-mail campaigns, social media, grad brochure)
- Evaluate post-event and provide recommendations for continual improvement
- Research and identify graduate recruitment fairs in which to participate
- Represent the Faculty, including oral presentations to large and small groups, and one-on-one as a means to recruit potential students, both in-person and virtually
Marketing and Communications
- Develop and implement marketing communication initiatives to support the Faculty’s graduate recruitment and enrolment strategies, attracting the top students to apply for admission, accept their offers, and enrol
- Research, write and produce graduate studies brochures, digital content, and other appropriate promotional materials to both raise the profile of Engineering Graduate Studies in general and for recruiting for individual programs
- Lead brand assets (e.g. photography, video, advertising, logos, stories, etc.) and graduate studies brand activities across owned, shared and paid media (websites, social media, print and digital advertising, publications, email/direct marketing)
- Identify key individuals to profile for recruitment materials and social media, and, as required, research, interview and write student and/or professor profiles
- Regularly review and update the online content aligned with recruiting for Engineering Graduate Studies, coordinating new photography, stories, video production, social media strategy as appropriate
- Work with the Faculty’s Marketing Communications team to develop social media strategies and initiatives as a means to engage with prospective applicants
- Work with UWaterloo Creative Services in the development of print and digital assets