Gbs Marketing Manager Uk

Description:

When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.

What you’ll do:

• Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees

• Developing segmentation, competitive differentiation, targeted marketing, and market opportunity assessments

• Creating value-based product/conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels

• Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch

• Leveraging Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend

• Defining and executing campaigns aligned with buyer journey – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement

• Improving sales teams’ ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials, in addition to maintaining central repository for sales support tools.

• Cultivate and execute on program-specific promotional opportunities (conferences, co-branding partnerships, etc.) that help to generate leads and build sales pipelines.

• Executing all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly

• Actively monitoring demand conversion and registrations, identify challenges and solutions, and report results to stakeholders

• Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion

What you’ll need:

• Metrics-driven and insatiably curious with a minimum of 5-7+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

• Exceptional project management skills

• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion

• Data-driven and analytical; experience with Google Analytics a plus

• Great interpersonal, collaborative and communication skills

• Email marketing, with marketing automation experience such as Eloqua or similar

• Experience with fundamental principles of design

• SEO/SEM

• Web content creation and content management skills; experience with Adobe Experience Manager a plus

• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy