Events & Social Media Coordinator

Description:

Responsibilities

• Develop and implement marketing strategies to enhance brand visibility and promote the programs and courses offered by the private career college.
• Collaborate with internal teams, including admissions, faculty, and administration, to identify marketing needs and create compelling content for various channels (website, social media, email newsletters, print materials, etc.).
• Create engaging and persuasive marketing materials, including brochures, flyers, advertisements, and online content, to attract prospective students and generate leads.
• Manage and maintain the college's website, ensuring content is up-to-date, relevant, and optimized for search engines (SEO).
• Oversee social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage with current and potential students, share college news and updates, and monitor online conversations.
• Plan and coordinate participation in education fairs, industry events, and other external marketing opportunities to increase brand exposure and generate leads.
• Conduct market research and competitive analysis to identify trends, potential target markets, and areas for improvement in marketing strategies.
• Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports and recommendations to optimize marketing efforts.
• Collaborate with graphic designers, printers, and external vendors to produce high-quality marketing materials within established timelines and budgets.
• Stay up to date with industry trends, emerging marketing technologies, and best practices to continuously improve marketing strategies and tactics.