Description:
The Marketing and Communications Consultant defines, and works towards timelines that ensure all materials are delivered on time and meet established brand guidelines.
What will you do?
- Develop company, product and service marketing materials to capture the attention of the audience, drive sales and differentiate Sun Life Global Investments in the competitive market place
- Produce error-free copy that upholds and advances the Sun Life Global Investments brand, marketing goals and business objectives
- Follow the creative development process, including brainstorming activities, researching competitive marketing programs and matching design and vehicle to the target audience
- Develop the creative brief and collaborate effectively with project stakeholders to produce the best in class marketing
- Coordinate contracts with external vendors and oversee the logistics and execution of events including being onsite when necessary
- Manage inventory of booths, banner bugs, supplies and promotional items used at events
- Manage the SLGI Swag program, including inventory, product sourcing, website maintenance and budgeting
- Purchase coordinator for the Brand and Sponsorship team
Event Production:
- Initiate RFPs for hotel/venues based on parameters set out by Marketing Manager; consolidate RFP results to create a short list for the Marketing Manager and Director to select from
- Registration and attendee management including rooming lists and manifests
- Detailed project planning timelines, critical path, development and checkpoints
- Admin tasks including shipping
- On-line registration system building, testing and implementation
- Mobile application building, testing, implementation and on-site support
- Management of presentation slide decks including testing and on-site execution
Decision-Making Authority:
- Recommend the most appropriate creative application and use of brand attributes to marketing vehicles and tactics to achieve project objectives
- Select vendors and determines design application across all media
- Manage allocated budget and deliverables for individual projects