Description:
Business Development
- Develop a comprehensive business development strategy by conducting ongoing research on potential employers in relevant industry sectors and programs on campus that require targeted support; this includes identifying new business opportunities through a variety of resources such as industry and professional association directories, internet, and news items, and making cold calls to grow our network of employer contacts.
- The strategy should follow a general framework that involves defining the target market, researching the target market, analyzing the information, developing a communication strategy, creating a list of potential employers, reaching out to them using various methods such as cold calling, emailing, networking events, and social media, building relationships, evaluating the results, and adjusting the approach as needed.
- Apply effective sales principles to develop leads, maintain a contact database, and meet client needs; this includes regularly auditing new employer clients and job postings to determine follow-up actions, ensuring job postings are completed correctly and targeted effectively. This will require working closely with the Client Service Representative to review any approved job postings.
- Build client loyalty by communicating continuously and becoming a trusted advisor; this involves meeting with employers virtually or in-person, on or off-campus, to discuss their hiring needs and providing information on how CCPD can help them meet their needs through campus recruitment. Additionally, advise employers within specific industries or sectors about how to best connect with and target their recruitment to specific groups of students and alumni by aligning them to the services we offer. Host employer information sessions to discuss their hiring needs and provide them with information on how CCPD services can best support their needs.
- Engage in external outreach activities, such as attending trade shows, conferences, and business or government events, to foster and maintain relations with potential and current employers, with the goal of enlisting their participation in recruiting University of Calgary students and alumni. Prior approval from the Manager, CCPD Operations, is required for these activities.
- Provide employers with effective recruitment strategies, it is important to stay current on employment perspectives of University of Calgary students. Therefore, it is essential to maintain a current understanding of the student viewpoint regarding employment.
Campus Recruitment Activities
- Coordinate and execute campus recruitment activities which would include career fairs, information sessions, networking events, industry panels and other various recruiting events.
- Research, contact, and secure participation from a range of employers, including those already engaged with CCPD, such as preferred employers, and those who have not previously recruited on campus.
- Collaborate with employers to develop effective recruitment strategies that align with student schedules and other campus events.
- Work with the Events & Engagement Coordinator and the Manager of CCPD Operations to develop each events overall marketing strategy to produce web content, promotional materials and create the online registration forms that would engage the targeted student audience.
Collaboration & Partnerships
- Collaborate with other units on campus, including faculties and alumni, to develop and implement effective strategies for improving services to employers.
- Represents CCPD on committees such as the Campus Career Consortium (CCC) working group and any other relevant committees.
- Contribute to the planning, marketing, and execution of annual employer events that showcases the value of hiring University of Calgary students and alumni.
- Create a list of programs or initiatives aimed at helping employers improve their recruitment practices for students from underrepresented groups; this involves identifying the specific needs of employers when it comes to recruiting diverse talent and develop strategies to address those needs.
- Promoting equitable and inclusive employment practices that support diversity and ensure that students from underrepresented groups have equal access to job opportunities. For example, programs could include training sessions, workshops, or panel discussions aimed at educating employers about the importance of diversity and inclusion and providing them with tools and resources to help them achieve these goals in their recruitment practices.