Description:
The Copywriter & Content Creator, Social Media is responsible for writing compelling social media and SEO content across all platforms including, but not limited to, Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube and LinkedIn. This role will drive the expansion of Indigo’s digital footprint and value through online content. This role also includes some video creation and input for the social channels mentioned above.
KEY PERFORMANCE METRICS
- Quality of content created
- Execute key content marketing initiatives
- Action on relevant zeitgeist moments
- Growing content channels including engagement and impressions
- Increase traffic, natural search and engagement from content
- Increase positive brand sentiment and awareness
KEY ACCOUNTABILITIES
Functional
- Write, edit and research content utilizing trends, SEO practices and lead generation
- Write and edit SEO while implementing best practices to improve search results
- Assist with the execution of the Social Media strategy for various content platforms, including community engagement
- Assist with SEO strategy to improve organic search engine performance based on traffic and conversion rates by targeting keywords
- Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
- Research and action current and upcoming relevant trends
- Proactively identify and anticipate customer expectations and needs
- Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them
People
- Collaborate with others to drive flexible and iterative solutions quickly and easily
- Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback