Ecommerce Merchandising

Description:

As eCommerce Merchandising and Marketing Manager you will need a keen eye for knowing what products need to be featured where and when to our customers. You will be responsible for making sales through on-site product merchandising and executing the company’s vendor marketing program. Both of these will be laid out through the company’s Merchandising and Marketing Calendar which you will be building and managing each year. This role is primarily execution where you will be the one completing tasks.

Key Responsibilities:

Owner of the Merchandising & Marketing Calendar (annual calendar that tracks our merchandising, marketing and promo events throughout the year). Your job would be to design the calendar (improving on past years calendars) and ensure the calendar events are all executed

Executing all merchandising to ensure effective product positioning and merchandising to maximize sales and customer engagement

On-site merchandising

Vendor marketing program merchandising

Supporting email marketing team with product merchandising

Executing vendor marketing

Working with category managers to help communicate merchandising/marketing opportunities to vendors and then populating the events into the vendor calendar

Being in touch with vendors to coordinate marketing objectives and invoices

Managing and updating website data

Adding/updating products and website copy/images

Building out and designing out collection pages

Supporting the Head of Marketing

Helping coordinate marketing tasks

Knowing Current Health Trends

Conduct regular health market research and analysis to identify emerging trends, customer preferences, and competitive positioning

Hitting your targets

Increasing profitable sales and vendor marketing are your targets

Increase CRO and AOV through merchandising

You will be successful in this role and our company if you are:

• Super organized and don’t let tasks slip through the cracks
• Someone who uses vitamins & is excited to promote them to others
• Always looking for workplace efficiencies and optimizations
• Flexible and hard working

Job Requirements/Qualifications

• Proven track record of successfully merchandising a 1000+ product eCommerce Shopify store
• Minimum of 3-5 years of experience in eCommerce merchandising
• Understand how merchandising impacts CRO and AOV
• Keeping up with health trends (TikTok, blogs, podcasts…etc)
• Working out of the office a minimum of 3 days per week
• Working in the warehouse 5 hours a week (stocking shelves, receiving, etc)
• Attending the annual Canadian Health Association weekend show in Toronto each fall