Ecommerce Marketing Manager

 

Description:

Strategic Planning

  • Share responsibility with the eCommerce Team Leader for Net Sales, SOM and ROAS. Individually own other Key Performance Indicators (KPIs) such as traffic, conversion rates, and subscription rates.
  • Collaborate with the eCommerce Team Leader and Business Account Manager (BAM) to develop strategic eCommerce customer account plans and comprehensive eCommerce marketing strategy aligned with the company's overall business objectives.
  • Identify and capitalize on emerging trends and opportunities in the eCommerce landscape to maintain a competitive edge. Act as a liaison with Global and US eCommerce marketing leaders to monitor industry best practices and implement them effectively.
  • Assists with annual budgeting process and monthly CBP discipline to forecast sales volume, GTN and A&P spend and to develop and deliver presentations to leadership and\or executive teams.

eComm Media Management and Financial Management

  • Lead development of an eCommerce Search and Media plan in collaboration with the agency.
  • Manage the advertising and promotion (A&P) budget allocated for eCommerce initiatives. Provide Budget recommendations. Ensure timely and accurate submission of PO and invoice payment requests.
  • Monitor the execution and results of eComm media campaigns. Provide clear direction to the agency to implement corrective actions or plan optimizations.
  • Deploy solutions across paid, earned, and shared media channels to drive targeted traffic and improve conversion rates.

Organization Hill's Pet Nutrition
Industry Marketing Jobs
Occupational Category eCommerce Marketing Manager
Job Location Toronto,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-07-11 8:16 am
Expires on 2024-12-06