Description:
Reporting to the Executive Director, the Director of Tourism Services, the Director of Tourism Services responsibilities include:
Leadership and Administration
- Direct and manage the tourism team, which consists of the Marketing Officer, Special
- Projects Officer and the visitor information staff.
- Lead and oversee tourism data collection and analysis of meaningful visitor data to
- support product development, visitor infrastructure development, and marketing.
- Manage and maintain the tourism-related budget.
Strategy Development
- Oversee the development and execution of marketing strategies outlined in the Marketing Tactical Plan.
- Plan new research-based advertising strategies for current and subsequent years that
will increase the market segments' market share.
Marketing
- Lead and oversee the creative message development, design, and print of the marketing
publications and collateral.
- Lead and oversee marketing campaigns focusing on the tourism sector, seasonal
campaigns, and other marketing initiatives undertaken by Tourism NOTL.
- Oversee the implementation of the social media strategy that aligns with the marketing
plan goals and objectives.
- Oversee the tourism website strategy, contribute to and manage the flow of new web
content, and monitor its effectiveness
- Manage the Influencer Partnership Manager program and strategy.
- Represent Tourism NOTL at industry events and consumer shows.
Promotion
- Develop relationships with national, international, and regional tourism-based
publications, writers, and tour operators
- Design, develop, and conduct familiarization tours for media, event planning, tour
operators, and travel writers
- Organize various media information and make affordable and effective media buys to
promote tourism in NOTL
- Coordinate current and updated information to the press
What we are looking for:
- The ideal candidate will have completed post-secondary education in a relevant field or
possess equivalent related experience in the tourism industry along with a strong
understanding of destination marketing and management.
- Proven experience in a leadership role with a minimum of 5 years in a similar capacity
- Strong marketing and project management skills with the ability to prioritize and delegate tasks effectively
- Demonstrated success in process improvement initiatives and driving organizational
change
- Excellent negotiation and communication skills
- Ability to inspire and motivate a team towards achieving common goals
What We Offer:
- A dynamic, supportive work environment
- A chance to play a significant role in driving the success of tourism in Niagara-on-the-Lake and the Region of Niagara
- Competitive salary and benefits package.
- On-site parking