Description:
CAMH is Canada's largest hospital specializing in mental illness and addictions, and one of the world's leading academic health science centres in the field. By delivering leading-edge treatment, driving research, creating knowledge and advocating nationally, CAMH seeks to inspire a movement for change to ensure any person living with mental illness is restored to fullness of life. CAMH Foundation is charged with raising and stewarding funds that will enable CAMH to achieve its aspirations and helping to fuel the movement for change.
The Opportunity
- Managing the continued expansion of the direct marketing program, implementing new program strategies and building upon well-performing products to achieve or exceed unrestricted revenue targets obtained from the mass public.
- Managing agency relationships with partners who support the activation of our annual and monthly donation programs.
- Exploring new opportunities to leverage direct and digital marketing efforts to generate broad community interest (mass public) in the cause of mental health as a mechanism to build our donor base over time.
- Providing leadership to the management and maintenance of the various channels we use to activate our programs.
- Providing strategic oversight and leveraging deep experience to our digital properties to ensure the team is equipt to manage the day-to-day of our website, email, etc…
- Working closely and collaboratively with broader marketing and fundraising teams to ensure channels are utilized with the full donor journey in mind.
- Initiating data-driven strategies to monitor and improve our KPIs with particular attention to maintaining above industry standard for mass donor acquisition.
- Directing mail, email, lead generation and social through the production process including ensuring our brand is properly, consistently and inspirationally reflected within.
- Optimizing mass acquisition program to bring on new donors with a focus on diversifying and expanding the donor base and reactivating lapsed donors. Actively tracking investment levels to ensure an acceptable ROI and file growth year over year.
- Providing strategic direction to the planning, creation, implementation, maintenance and analysis of online donation capabilities, data, and efforts;
- Providing strategic direction to the Peer-to-Peer, Community and Workplace Fundraising, Tribute, annual, monthly programs and any others that provide significant contribution to our unrestricted revenue targets
- Seeking opportunities to advance mass donors through our pipeline, increasing average donor contributions over time.
- Developing and managing expense budgets associated with the programs under the portfolio’s accountability
- Managing a small and experienced team of (6) Direct and Digital Marketing Fundraisers