Description:
Digital Marketing Specialist will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our client-focused objectives and drive business results. You will deliver new digital marketing programs, support marketing operations and identify process efficiencies to enable faster speed to market. You will be liaising with multiple stakeholders within Business, Legal, Compliance to successfully produce modern, relevant and high-quality marketing materials on schedule.
Key Accountabilities:
- Support the development and execution of digital marketing including digital display, paid search, paid social, online affiliate, external partnerships and e-mail channels
- Establish strong working relationships with internal/external stakeholders - including Creative Services, Legal, Compliance, etc. – to launch new programs effectively
- Manage the end-to-end content review and translations processes to successfully deliver all initiatives - including translation, branding, legal and compliance
- Proofread copy and images to co-ordinate final sign-off on all key initiatives
- Manage marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives
- Track, report, and analyze metrics of key digital tactics to inform campaign strategies
- Build and execute on A/B testing strategies to inform campaign strategies through tools like adobe target
- Partner with team to test new channels and technology to drive innovation and Client acquisition
- Document and maintain up-to-date processes and internal best practices
- Work closely with agencies and in-house teams to optimize marketing initiatives to drive customer experience and acquisition