Description:
Proficiency in graphic design and copywriting for web advertising, social media, and website landing pages is a must. This position requires the submission of a portfolio. Applications without a portfolio will not be considered.
Core Competencies:
- Strategic copywriting and graphic design
- Social media campaign management (paid/organic)
- Google Ad & display advertising campaign management
- Email and landing page content creation and design
- Digital Marketing, UI/UX, and SEM trends and best practices
- Data Analysis and applying research into content design and results focus
- Creative problem solving, artistic talents, and innovative thinking
- Strong oral and written communication skills
Job Duties & Responsibilities:
- Build, monitor & optimize campaigns for Google Ads, display ads, PPC, emails (MailChimp), landing pages, and social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube)
- Develop calendar and propose budgets for digital campaigns
- Design artwork assets and develop written content for website landing pages, display advertising, social media campaigns, and email marketing; collaborate with internal/external designers/writers
- Ensure the smooth launch of campaigns, website landing pages, and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy (A/B testing)
- Prepare accurate reports on digital campaigns overall performances, collect, and analyze social media & web analytics
Educational and Experience Requirements:
- Experience: minimum of 5 years of Digital Marketing experience (B2B, B2C, B2B2C)
- Bachelor’s Degree in Marketing, Communications, or Advertising
- Certifications in Strategic Digital Marketing, Social Media Strategy, or equivalent experience
- Highly creative digital artist with excellent analytical abilities
- Passion and spark towards digital marketing and graphic design
- Ability to plan and own top-level paid-search and/or paid-social and/or SEO strategy with business growth in mind
- Up to date on current trends in digital marketing: PPC strategies, web design, and content marketing
- Must have excellent persuasive writing skills and an efficient content creation process
- Highly effective with engaging internal stakeholders and advocating for channel needs
- Understanding of UI/UX, JavaScript, HTML, and CSS is considered an asset