Description:
You want to make a difference and thrive in an action-oriented environment. You’re a strong communicator who is able to manage challenges and build collaborative relationships. As an independent contractor you are also aligned with the work and values of the Foundation (solution-seeking, courageous, collaborative, integrity-driven and committed) and its commitment to being an anti-racist organization, and demonstrate them in your work.
The Digital Marketing Specialist works closely with the Fundraising and Digital Teams and is focused on growing the Foundation’s email list through digital acquisition and retention efforts.
Responsibilities
- Review/audit current digital retention and acquisition efforts and use KPIs to monitor growth and attrition of email list
- Develop and implement digital marketing campaigns and supporting content to grow email list through retention and acquisition using various digital marketing tactics
- Produce and analyze reports and use learnings to optimize campaigns
- Write marketing content for different digital channels (email, social, web, etc.)
- Work closely with Digital, Communications, Public Engagement and Community Giving teams to ensure public-facing campaigns are aligned
- Coordinate with project leads and coordinators for content approval and to identify opportunities to amplify projects
- Contribute expertise to French digital marketing campaigns
- Use digital and social media tools including Marketo, Salesforce, Engaging Networks, WordPress and New/Mode
- Make basic image updates/optimization for web and mobile using Photoshop, Illustrator and InDesign
Qualifications
Education and Experience
- Minimum 2 years’ experience in digital marketing, including email and social media production, or equivalent training/education.
- Experience optimizing digital marketing campaigns based on solid data analysis and testing.
- Experience deploying online marketing tactics such as SEM/SEO, display ads, social media, etc.
- Familiarity with user experience (UX) principles an asset.
- Familiarity with basic HTML and CSS an asset.
- Experience and/or training on decolonization and working collaboratively and effectively with diverse social movements an asset.